ABOUT VIVID SYDNEY
Vivid Sydney is Australia’s largest event and the Southern Hemisphere's leading multi-artform festival, spanning program pillars of Light, Music, Ideas and Food. Celebrating creativity, innovation and technology, Vivid Sydney transforms the harbour city annually into a kaleidoscope of colour and culture for 23 days and nights.
The festival is owned, managed, and produced by Destination NSW, the NSW Government’s tourism and major events agency.
Vivid Sydney is continually setting the benchmark for world-class creativity and innovation. The festival has been recognised by the International Festivals & Events Association (IFEA) and received 15 accolades at the 2019 IFEA Pinnacle Awards, including placing Gold in the Grand Pinnacle Category. Vivid Sydney was also voted Australia’s Best Event in 2013, Best Tourism Event in 2013, 2014, 2015, 2017, 2018 and 2019 and Best Cultural, Arts or Music Event in 2017 and 2019 in the Australian Event Awards. In 2022, Vivid Sydney received a further 14 IFEA Pinnacle Awards, and also won ‘Australia’s Best Event’ at the Australian Event Awards.
A beacon of inspiration and cultural exchange on Sydney’s events calendar, Vivid Sydney is a signature event for NSW and Australia at large, and therefore plays a critical role in stimulating the visitor economy.
As a hallmark annual cultural event, Vivid Sydney contributes employment, tourism activity and entertainment for the people of Sydney and NSW, and importantly, the enrichment of our creative industries.
In 2024, for its 14th year, Vivid Sydney united over 163 events, 854 artists and creatives and over 2.42 million+ attendees through the theme of ‘Humanity’, sparking connection, wonder and reflection about what it means to be human while spotlighting the best of humanity — our love, kindness, compassion, and creativity.
PARTNER WITH VIVID SYDNEY IN 2025
A partnership with Vivid Sydney delivers exceptional marketing impact, including the opportunity to put your brand in front of millions of consumers, in the lead up, during and after the festival, as well as the potential to reach millions more online. Vivid Sydney works in collaboration with partners to create tailored opportunities that support a diverse range of business objectives and provides a platform for globally recognised brands to showcase their innovation, creativity and technology to mass and highly engaged audiences. Vivid Sydney partners with organisations that share our brand values, to create a community of partners at the forefront of the new, the next and the unexpected.
Opportunities for Partners in 2025 may include:
- Brand alignment and association with Australia’s largest event.
- On-site brand activations and experiential activities.
- Sponsorship of artist installations, events and programs.
- Presenting opportunities across Vivid Light, Vivid Ideas, Vivid Music and Vivid Food pillars.
- Tailored staff engagement opportunities.
To receive more information on Vivid Sydney 2025 Partnership opportunities, please complete the form below and our Commercial Partnerships team will contact you.
