The Art of Analytics - The Fusion of Data, Science and Art: Presentation and Exhibition

Biography
Clement Fredembach is a data scientist with Teradata Australia and New Zealand Advanced Analytics group. With a background in colour science, computational photography and computer vision, Clement has designed and built perceptual statistical experiments and models for the past 10 years. He strives to combine his psychometric, perceptual and statistical knowledge to deliver insights and ensures that they are understandable and actionable to non-technical audiences.

Prior to joining Teradata, Clement collaborated with several Fortune 500 and academic institutions as a researcher, publishing and patenting large portions of his research along the way. Clement holds an MSc in Communication Systems from EPFL (Switzerland) on Image Classification and a PhD from UEA (UK) on Computational Imaging. His interests range from behavioural psychology to graph theory and photography.

Presentation Abstract
The Human in the loop: providing present value with analytics and research.

The future may belong to machines and automated decision systems, but for the time being we’re still in a human world.

Ever-increasing data volumes, velocity, and diversity do not alter the fact that currently, humans are better than machines at asking questions, being imaginative, and pattern recognition in the absolute. On the other hand, machines and algorithms have always been better suited to large-scale, brute force, data processing and have improved to be better at pattern recognition in particular cases.

It follows that there is limited value in having a team of analysts providing reports of well-defined aggregations over large-scale data, machines are better at this. Instead, humans can provide additional value not just by designing new algorithms and automation tools, but by understanding the “why”, identifying new questions from existing analysis, and interpreting multigenre analytics methods. Moreover, people, and their wealth of experience and sensors are possibly underutilised in the research aspect of analytics, where impressions from customers can form very powerful and predictive features.

In his presentation, Clement will discuss the current place of humans in the analytics loop, where value can be added without waiting for new technologies to be ready.

Company Profile
Teradata helps companies get more value from data than any other company. Our big data analytics solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data. Teradata helps organisations leverage all of their data so they can know more about their customers and business and do more of what’s really important. With more than 10,000 professionals in 43 countries, Teradata serves top companies across consumer goods, financial services, healthcare, automotive, communications, travel, hospitality, and more. A future-focused company, Teradata is recognised by media and industry analysts for technological excellence, sustainability, ethics, and business value.