From Jonathan Nolan's Westworld to Pokemon GO, the perils and wonders of technological innovation are on constant display throughout popular culture...

Imagining an Interactive Brand

Location:

Level 6 Terrace Entrance
2000 NSW
Australia

Imagining an Interactive Brand - Vivid Ideas 2017

Featuring

Allan Soutaris

Allan Soutaris

VR/AR Project Manager at SecondMuse

With extensive experience managing digital projects and campaigns of scope in both the private and not-for-profit sectors, Allan prides himself on being able to capture attention in a media-saturated world. He specialises in developing engaging online journeys that connect with viewers and deliver results for clients. Currently heading up the LAUNCH Legends project at SecondMuse, Allan is exploring how interactive narratives can help promote traditional and healthy food choices in the Indo-Pacific region. He is also a Beatles fanatic.

Naimul Khaled

Naimul Khaled

Chief Technical Officer at S1T2

With a background in software engineering, Naimul works to conceptualise, create and implement complex digital solutions at creative technology agency S1T2. His passion for cutting-edge technology has lead Naimul to innovate in the fields of web and experiential technologies, merging web applications, augmented and virtual reality, and the ‘Internet of Things’. A champion of open source ideology, Naimul has made it his goal to remain at the forefront of emerging technologies, finding new and exciting ways to implement them.

Clare Cahill

Clare Cahill

Senior Marketing Manager at Adobe Creative Cloud Asia Pacific

A graphic designer and seasoned marketer who’s been with Adobe since 2006, Clare is passionate about how creativity can help change the shape of business. She feels that her job is the best in the world, because she gets to spend every day working with Adobe’s amazingly creative customers. In this and all her roles, she’s always thinking about how creativity can escape beyond the studio walls and challenge our thinking.

Michela Ledwidge

Michela Ledwidge

Artist, Technologist, Director at Studio Mod

After setting up the first website in NSW in 1993, Michela has worked around the globe as an artist, technologist and entrepreneur. Co-founder of Studio Mod, her work explores the space spanning film/TV, video games, and AR/MR/VR. With experience as both a creative and technical director, Michela is passionate about telling stories in interesting ways through immersive, interactive experiences.

Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Hearing Loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.

Event Details

From Jonathan Nolan's Westworld to Pokemon GO, the perils and wonders of technological innovation are on constant display throughout popular culture. What makes this content appealing is not so much the technology itself, but rather the way it can be used to enrich the way we tell stories.

While storytelling has been around for centuries, interactive narratives are now coming to the forefront. Chatbots are edging closer to artificial intelligence. Interactive installations are inspiring multisensory experiences. Augmented reality is giving us the power to enhance our physical world. Virtual reality is allowing us to immerse ourselves in worlds other than our own. If storytelling really was invented to educate, incite and influence, then perhaps interactivity is our greatest ally in this ever-evolving technological landscape.

Creative technologists S1T2 invite you to join some of Australia’s most creative minds for an exploration of the new digital landscape where you’ll learn to tell an interactive brand story that captivates your customers. In ‘Imagining an Interactive Brand’, we’ll challenge our panel of industry experts and tech-world innovators to share their insights on creating meaningful experiences that audiences can truly engage with. Looking through and even beyond the medium, we’ll discover how a combination of interactivity and technology can be used to create intimate, human connections. 

Presented by S1T2: Story First, Technology Second.

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Hearing Loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.